"We want to be integrated into hi-def DVD players, Internet set-tops, game consoles, and eventually directly into the TV," he said. Hastings says Netflix is trying to cut many more similar deals. Gizmodo reported early Thursday that simply playing with your system time - either setting it forward before watching a movie, or backward after watching a movie - confused iTunes and allowed effectively unlimited watching time for your movies. But unless LG has something amazing up its sleeve, it's hard to imagine that it will be able to get significant penetration with a standalone box. The 24-hour limit on watching Apples new iTunes movie rentals was briefly hackable. Later this year, the service will be on a set-top box sold by LG. No way to download a movie to a laptop to watch on an airplane. No easy way to watch on a big-screen television. Netflix, moreover, is limited to letting people watch movies on their computers while they are connected to the Internet. It has access to the same windows that Netflix does, but because it is charging $3.99 for new releases and $2.99 for older titles, it can eventually offer a greater selection. This crazy window system doesn't affect the core rental business of Netflix because once a DVD has been sold, the studios can't restrict how or when someone rents it (as much as they would like to.)
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